We energise your brand
and your bottom line
We’re as ambitious for your business as you are. Our approach brings together clear thinking, creative expertise and practical application.
We can help you with your brand purpose, verbal identity, brand promise, brand positioning, employee engagement, brand naming, brand identity and brand architecture.
WHY ARE YOU HERE?
Purpose defines what gets you up in the morning and the role of your business in building a better world. It goes way beyond just satisfying commercial and operational goals. It’s the ‘true north’ for your business, helping you steer in the right direction at all times and, if you’ve got it, you can change the world.
HOW DO YOU EXPRESS YOURSELF?
How does your brand speak? Verbal Identity adds depth and breadth to your brand expression. Beyond tone of voice and best practice (but including both), it is the red thread that runs through your entire business. It helps you create consistent, differentiating and recognisable brand expression and storytelling at every touchpoint – from above the line to customer services.
WHAT MAKES YOU STAND OUT?
Your customers need a reason to choose you. What makes you usefully different or better than your competition? It’s important to identify and define a differentiating and sustainable brand positioning. Done right, it helps customers choose you and it has the potential to make your competitors look out of touch.
WHAT’S YOUR PROMISE?
People are time poor, with ever shorter attention spans, so your business needs to cut through with a succinct, compelling, and unique brand promise: a simple statement of what your brand stands for. It tells your employees and customers ‘this is what we do, this is why we are here.’ It affects every decision you make. And it’s a commitment to your customers about what they should expect from your company, your people and your products.
ARE YOUR PEOPLE ON BOARD?
Engaging your people with your brand and business strategy is key to your success. Brand engagement embeds behaviours that link to your values and drive your business performance. It’s also a great way to attract and retain the best talent and to get everyone pulling in the same direction.
HOW DO YOU ORGANISE YOUR BRANDS?
A clear framework – or brand architecture – helps you manage your brands so they deliver the best value for your business. It can help you discover potential new audiences and how best to approach them. It’s also the start point to build and scale your brand for the future.
HOW DO YOU EXPRESS YOURSELF?
How does your brand dress? How does it speak? Visual and verbal identity bring together the clothes and voice of your brand (logos, colours, fonts, imagery and tone of voice). It creates instant stand out for customers and lasting impact in your communications.
WHAT’S YOUR NAME?
A name for your company, service or product should be instinctive, ownable and appropriate. It’s not as simple as it looks, so we have a rigorous process and methodology that helps you avoid subjectivity. Not to mention a legal due diligence process to make sure your shiny new name is fully protected – ™ or ®.