BUILDING BRANDS FROM THE
INSIDE OUT

Calling is a brand consultancy. We bring together a deep understanding of your business and compelling insight into what your customers really want. Then we help you make the creative leap it takes to turn an opportunity into an idea that will transform your organisation.

Since we launched over 11 years ago, we’ve taken a no-nonsense, commercial approach to building brands that win the hearts and minds of employees and consumers around the world.

BRAND DELIVERS
COMMERCIAL RESULTS

Your brand is your business. Brands aren’t just about logos and marketing. To make a real difference your brand needs to inform your organisation, from the coalface to the boardroom – influencing product development, go-to-market strategies, supply chain pricing, HR processes and sales. It needs real commitment at all levels as well as proactive management. This intensity of brand influence delivers a real competitive advantage and real commercial impact.

“The Brand Value of the BrandZTM Top 100 Most Valuable Global Brands rose robustly over the past decade, increasing 126 percent from $1.4 trillion in 2006 to $3.3 trillion in 2015."

BrandZ Top 100 Most Valuable Global Brands 2015

IS PURPOSE YOUR COMPETITIVE ADVANTAGE?

Everyone is talking about Purpose these days. But the real truth is that it means nothing unless it’s delivered. Embedding your Purpose into operations can help you drive your business strategy, attract and retain talent, connect to your customers in a more meaningful way and ultimately grow your business.

The Purpose Index is designed to help you think about some of the issues surrounding Purpose and how embedded it is in your organisation. It takes 10 minutes to complete and it’s a great way to kick-start your thinking and to benchmark your business.

“The Purpose Index… got me thinking about our Purpose.
It prompted an action on a large scheme where we are at risk of not behaving in a manner consistent with our purpose.”
John Ritchie, CEO - Ellipse

BRANDS BUILT FROM THE INSIDE OUT

People = Brands. Real brands are built on relationships and trust: between your leaders and your people, and between your people, your customers and partners. Your people are your brand. Everyone involved needs to understand what your brand stands for and what it means to their role. Your brand will bring your people together and help build belief right through the organisation. Engaged employees often mean the difference between success and failure.

RETENTION

Nearly two thirds of employees feel more loyal towards businesses with Purpose

CHOICE

After pay and benefits, ‘deeper purpose’ is the most important factor when considering a new job

COMMITMENT

64% of people will go the extra mile for an organisation that has Purpose